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五、Market forecast of gift shop business plan
1、 A birthday gift development and planning agency once conducted a survey of thousands of people on the birthday gift market. The highest number of gifts given by a person in a year reached 267 times, and the least two times, with an average of 3.9 times. In the amount of gifts, the most expensive one reached 1288 yuan, and the cheapest one was 11 yuan, with an average of 35.6 yuan.
According to the above data, calculate the birthday gift market: the national population of 1.3 billion × the number of gift-giving people per year 3.9 times × the gift-giving amount per person 35. 6 yuan = market capacity of 180.5 billion yuan. In addition, the main gift-giving objects are: business relationship households, lovers, children, parents, spouses, siblings, close colleagues, close friends.
The survey found that there are three phenomena of gift giving worthy of attention: one is that some companies take birthdays for employees as an important means to improve corporate cohesion, this phenomenon is very common; second, some business people have used birthday gifts as business contacts Family bargaining chip, playing family card; thirdly, in school, celebrating the birthday of classmates has become a trend spreading. These three phenomena have caused the scope of birthday gifts to have surpassed the scope of simple family, friendship and love in the past, and the market has become broader.
It is precisely under this situation that birthday gift stores specializing in birthday theme came into being. At present, many birthday gift store brands have emerged in Beijing, Tianjin and other places, such as "Happy 365", "In the Mood for Love", "Maggie's Gift", etc., it is said that business is pretty good.北京一家品牌生日禮品店的負責(zé)人透露，來到生日禮品店的消費者不太在意價格。生日產(chǎn)品沒有價格可比性。投資者可以根據(jù)當(dāng)?shù)氐南M水平隨意提高價格。利潤率至少為50％，有的甚至高達100％甚至200％。像日報一樣，不同時代的價格也有所不同，精美的精心設(shè)計的統(tǒng)一包裝套裝，以及一年中同一天出生的世界名人的介紹。有的甚至可以賣到幾百元人民幣，這種商店并不弱。 In peak seasons, there are people celebrating their birthdays every day, as long as the store is attractive enough to make a profit.
六、 Marketing Strategy
Open stores in schools, commercial office buildings, busy commercial streets, preferably close to flower shops, cake shops, gift shops, or underground shopping malls, large shopping malls, and supermarkets for store marketing.
After the company has a certain scale, carry out promotional activities in underground shopping malls, large shopping malls, supermarkets or some entertainment venues, with the theme of reflecting the product characteristics
七、Starting capital budget unit yuan
The initial investment is about 40,000 yuan, which is mainly used for store rent, decoration and the first batch of purchases of a single store, familiar with the market and exploring the risk stage. Mid-term construction company: store 40,000×N+machinery equipment 50,000+factory building 200,000+ 50,000 for product design, totaling about 400,000-500,000
八、Risk countermeasures
In order to avoid being unfamiliar with the industry, first open a small storefront to ask for directions. The small storefront is at least about 5-10 square meters, just enough for three or four customers to linger.
In order to avoid the substitutability of products, we will vigorously conduct research on new products and increase the production of specialty products.
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